Welcome!
I’m Yozgart Mejia
About me
I appreciate your interest in my profile. I am excited about the opportunity to contribute to the success of your projects
With over 5 years of successful experience in influencer marketing, I complement my dedication to technology with a deep understanding of effective promotional strategies. I have collaborated with both micro and macro content creators to enhance brand visibility, leveraging my expertise in both technology and marketing.
I thoroughly enjoy engaging with diverse teams, spanning from planning, implementation, and management to the integration and automation of innovative technologies to optimize project workflows. My comprehensive approach covers all facets necessary for business success in a dynamic digital environment.
Thank you so much for continuing to read and discovering how my experience can be a valuable asset for us to succeed together.
NAME: Yozgart Noe Mejia Ontiveros
CITY: Mexico
AGE: 35
INTEREST: eCommerce, Technology, Marketing and Innovation.
EMAIL: cv@noemejia.com
WEBSITE: https://noemejia.com
I’m passionate about working among teams to optimize the workflow of every marketing project.
Each website that I develop, has their own Google Analytics Dashboard, SEO setup, Email Marketing contact forms, and are connected to Facebook and Instagram when possible, besides on any other useful third-party software. This helps them to get more accurate data of user’s behavior and lets them improve their Inbound Marketing and Ads campaigns.
Portfolio
Skills
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UNAM
International Relations
I focused my studies in International Business with North America and Asian countries.
2007 - 2012 -
Customs and International Trade Professional Unity. S.C. (UPACI)
Training in Foreign Trade and Customs
Laws knowledge of Mexican Customs for import and export.
2011 -
Customs and International Trade Professional Unity. S.C. (UPACI)
Procedure for Customs clearance of goods
Workshop to practice the clearance in Mexican Customs with real Trade situations.
2011
Education
Certificates
I’m committed to continuing my specialization in different areas of Marketing, eCommerce, Languages, and of course, IT knowledge related to the mentioned areas.
Throughout each project, I give my best to ensure efficiency by meticulously attending to details and managing specific budgets.
I approach my work with empathy, applying my skills to meet the goals of both the company and clients, always aiming for exceptional results.
Commercial name at LATAM Up’N Beyond, at Brazil Level Up
2022 – Current
Position: Influencer Analyst Senior & Brand Manager
Responsibilities:
Account director for the videogame PUBG MOBILE.
Additional accounts: Arena Breakout, Tower of Fantasy, Hitori No Shita: The Outcast, etc.
Roles:
- Regional Influencer marketing planning.
- Influencer scouting and deals closing.
- Marketing campaign management.
- Influencer strategy alignment among different areas (social media, eSports, Paid Media, Press Release, etc.).
- Affiliate program management (only for influencers called Next Star）
- Acceptances.
- Business relationship care to improve business growth.
- Presentation of the marketing proposal to the client from request to finalizing the project.
- Coordination with the local and external teams to create the proposal following the client’s request and KPIs.
- Contents approval directly from the customer to ensure the deliverables’ quality.
Business Growth strategies:
- Oriented in reaching campaigns’ KPIs (downloads, engagement, watched hours, views, and so on).
- Influencers’ campaigns to reach specific target users according to the videogame.
- Special focus on details to avoid any possible legal issues for the company from KOL’s during livestreams and deliverables.
Overview: Coordinate campaign’s planning, presentation and management working along with local team among different departments according to project’s goals as required and approved by the client, following the Scope of Work (SOW), brand guidelines, budget, KPIs, specific influencers, platforms, videogame category, target users, and so on; including negotiation in written chinese with Tencent China on WeChat.
2021 – 2022
Position: Marketing Manager
Responsibilities: Marketing team responsible for AppGallery Gaming, Mobile Cloud, Themes, Video, Music, Petal Search, Petal Maps, Assistant and Health.
Roles:
- Paid Media campaigns.
- Social Media channel improvements for HMS LATAM (3 months) & AppGallery Gaming Mexico.
- Designs requests unified for regional and local teams.
- LATAM marketing team leader during Global AppsUp Innovation Contest 2021, which is an event specialized to get new developers and more Apps in AppGallery.
- Contact and negotiation with content creators.
Business Growth strategies:
- Regional marketing campaigns for local teams.
- Gaming’s KOL recruitment and negotiation to collaborate with.
- User acquisition focused on revenue.
- Marketing campaigns with specific communities and influencers to reach the business’ KPIs.
Overview: The campaign’s planning and management to reach the KPIs in organic campaigns, besides Ad’s performance improvement within the approved budget. Teamwork among different company’s departments, internal and external suppliers, so as with design team to improve the assets to be used according to brand guidelines which help to achieve the expected results of each activity, avoiding any kind of issues with the users, followers, KOLs, etc.
2015 – 2021
Position: Marketing and Brand Development
Responsibilities: Develop and promote Brands using the newest eCommerce and Marketing omnichannel tools to improve sales for retail and wholesale companies such as World Trade Center Mexico (Mobile App and Virtual Tour in 360°), Coleman Mexico (Wholesale), CHINT Mexico, (Wholesale), MORECI S.A. de C.V. (Wholesale), Mayorium (Marketplace Wholesale & Retail) and La Tartinn (Retail), etc.
2012 – 2015
Position: Director´s and Treasure President´s Assistant
Responsibilities: Office management, assistance in the first two events of “China Mexico Commerce & Investment Expo and Forum”. I used to welcome Chinese local government groups and guide them on a tour in Mexico City.
Experience
Cover
Letter
Thank you once again for your time to read a bit more.
When I start studying my major degree, International Relations, I’ve got interested in the commerce area, that’s why I learned how to do business with Chineses companies in English or Chinese (中文), so I used to help people and companies to make reliable purchases importing 20ft and 40ft containers from China.
My experience as a simultaneous translator at Huawei, working closely with Chinese entrepreneurs in Mexico, and managing digital strategies for selling services and products have provided invaluable insights into effective communication across diverse mindsets.
Due to my hardwork in my professional journey I have a successful track record in developing and promoting brands, leveraging cutting-edge omnichannel eCommerce and marketing tools. I have significantly contributed to retail and wholesale sales growth for prominent companies such as World Trade Center Mexico, where I spearheaded the implementation of a mobile application and a 360° virtual tour from negotiation to execution and closure.
In my role as Influencer Analyst Senior & Brand Manager, I lead key accounts, with notable successes in campaigns like PUBG MOBILE x DRAGON BALL SUPER and professional competition events like PMPL LATAM. My responsibilities span from influencer strategy development to exclusive program management, employing negotiation skills in Chinese for dealings with Tencent China. I have ensured campaign success, collaborating closely with top influencers across Latin America and coordinating with both local and external teams to achieve outstanding results.
If you have further questions or concerns, I would be delighted to schedule a meeting via phone call, video call, or in person.
Yozgart Mejia
I am honored to be considered to join your team.
I’m excited to discuss how I can be a valuable asset in your projects and company
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